This website uses cookies.

By clicking the "Accept" button or continuing to browse our site, you agree to first-party and session-only cookies being stored on your device to enhance site navigation and analyze site performance and traffic. For more information on our use of cookies, please see our Privacy Policy.

  1. Home
  2. Journals
  3. American Economic Review
  4. May 2014
  5. Growth, Adoption, and Use of Mobile E-Commerce

American Economic Review

ISSN 0002-8282 (Print) | ISSN 1944-7981 (Online)

Growth, Adoption, and Use of Mobile E-Commerce

  • Liran Einav
  • Jonathan Levin
  • Igor Popov
  • Neel Sundaresan
American Economic Review
vol. 104, no. 5, May 2014
(pp. 489–94)
Download Full Text PDF

Abstract

We document some early effects of how mobile devices might change Internet and retail commerce. We present three main findings based on an analysis of eBay's mobile shopping application and core Internet platform. First, early adopters of mobile e-commerce applications appear to be people who already were relatively heavy Internet commerce users. Second, adoption of the mobile shopping application is associated with both an immediate and sustained increase in total platform purchasing, with little evidence of substitution from the core platform. Third, differences in user behavior across the mobile applications and the regular Internet site are not yet so dramatic.

Citation

Einav, Liran, Jonathan Levin, Igor Popov, and Neel Sundaresan. 2014. "Growth, Adoption, and Use of Mobile E-Commerce." American Economic Review, 104 (5): 489–94. DOI: 10.1257/aer.104.5.489

Additional Materials

JEL Classification

  • L81 Retail and Wholesale Trade; e-Commerce
  • L86 Information and Internet Services; Computer Software
  • M31 Marketing