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  3. American Economic Review
  4. May 2009
  5. Online Ad Auctions

American Economic Review

ISSN 0002-8282 (Print) | ISSN 1944-7981 (Online)

Online Ad Auctions

  • Hal R. Varian
American Economic Review
vol. 99, no. 2, May 2009
(pp. 430–34)
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Citation

Varian, Hal R. 2009. "Online Ad Auctions." American Economic Review, 99 (2): 430–34. DOI: 10.1257/aer.99.2.430

JEL Classification

  • D44 Auctions