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  3. American Economic Review
  4. May 2009
  5. Skewed Bidding in Pay-per-Action Auctions for Online Advertising

American Economic Review

ISSN 0002-8282 (Print) | ISSN 1944-7981 (Online)

Skewed Bidding in Pay-per-Action Auctions for Online Advertising

  • Nikhil Agarwal
  • Susan Athey
  • David Yang
American Economic Review
vol. 99, no. 2, May 2009
(pp. 441–47)
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Citation

Agarwal, Nikhil, Susan Athey, and David Yang. 2009. "Skewed Bidding in Pay-per-Action Auctions for Online Advertising." American Economic Review, 99 (2): 441–47. DOI: 10.1257/aer.99.2.441

JEL Classification

  • D44 Auctions
  • M37 Advertising