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  4. November 2011
  5. Tracking Decision Makers under Uncertainty

American Economic Journal:
Microeconomics

ISSN 1945-7669 (Print) | ISSN 1945-7685 (Online)

Tracking Decision Makers under Uncertainty

  • Amos Arieli
  • Yaniv Ben-Ami
  • Ariel Rubinstein
American Economic Journal: Microeconomics
vol. 3, no. 4, November 2011
(pp. 68–76)
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Abstract

Eye tracking is used to investigate the procedures that participants employ in choosing between two lotteries. Eye movement patterns in problems where the deliberation process is clearly identified are used to substantiate an interpretation of the results. The data provide little support for the hypothesis that decision makers rely exclusively upon an expected utility type of calculation. Instead eye patterns indicate that decision makers often compare prizes and probabilities separately. This is particularly true when the multiplication of sums and probabilities is laborious to compute. (JEL D81, D87)

Citation

Arieli, Amos, Yaniv Ben-Ami, and Ariel Rubinstein. 2011. "Tracking Decision Makers under Uncertainty." American Economic Journal: Microeconomics, 3 (4): 68–76. DOI: 10.1257/mic.3.4.68

Additional Materials

JEL Classification

  • D81 Criteria for Decision-Making under Risk and Uncertainty
  • D87 Neuroeconomics
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